WebSoftLeader

Software that fits the way your business works

A disconnected form, spreadsheet or manual handover can slow a good process down. We build web applications, extensions and integrations around the job your team needs to complete, with clear data rules and checks before delivery.

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Starting price$55/hourIndicative timelineAfter scope review
Vladimir NikolaevWebSoftLeaderVladimir Nikolaev · specialist WebSoftLeader
Software that fits the way your business works
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More development services

Custom web applications for daily business

Custom web applications for daily business

Give your team one place to manage requests, records and approvals. We build browser applications around the work people actually do, with clear access rights and a practical first release.

$55/hourExplore the service
Custom plugins that fit your existing website

Custom plugins that fit your existing website

Add the function your website is missing without rebuilding the whole system. We develop extensions with a defined job, manageable settings and checks against your current platform.

$55/hourExplore the service
Website calculators that explain your pricing

Website calculators that explain your pricing

Help buyers estimate a service or configure a product before they contact you. We turn your pricing rules into a clear calculation, with useful explanations and a route to a qualified inquiry.

$55/hourExplore the service
API integrations with clear data ownership

API integrations with clear data ownership

Connect your website, CRM and operational tools without leaving staff to copy records by hand. We define what moves, which system owns it and how a failed transfer is recovered.

$55/hourExplore the service
Payment and shipping flows for online orders

Payment and shipping flows for online orders

Make checkout, payment confirmation and dispatch work as one order journey. We connect the agreed providers and define how your store handles pending payments, delivery options and exceptions.

$55/hourExplore the service
Data extraction that produces usable records

Data extraction that produces usable records

Turn approved source files or accessible data into a consistent dataset. We build extraction and processing jobs with field checks, duplicate rules and a report of records that need attention.

$55/hourExplore the service
Business automation with controlled actions

Business automation with controlled actions

Reduce repeated work in notifications, approvals and record updates. We build automation around a defined trigger, a useful action and a clear path for exceptions that need a person.

$55/hourExplore the service
Bank cards on a laptop keyboard

Stripe integration from checkout to order confirmation

Accept payments through a Stripe flow that matches your website and order process. We connect checkout, server confirmation and the administrator actions your team needs.

$55/hourExplore the service
Hand holding a bank card beside a laptop

PayPal checkout connected to confirmed order payment

Offer PayPal through a checkout that keeps buyer approval and completed payment distinct. We link provider records to your orders and define the actions allowed by each state.

$55/hourExplore the service
Online payment using a bank card and a laptop

Mollie payments with a verified order handover

Connect the Mollie payment methods available to your business and keep their states linked to your orders. We build the selected flow with server checks and repeat-event handling.

$55/hourExplore the service
Business charts and reports on a laptop screen

HubSpot integration that gives sales usable leads

Send website inquiries to HubSpot with the fields and context your sales team needs. We define contact matching, property mapping and the agreed deal or follow-up handover.

$55/hourExplore the service
Reviewing business charts on a laptop

Pipedrive integration that gives each inquiry a next step

Turn website inquiries into useful Pipedrive records. We define person matching, organisation links and the lead, deal or activity your sales team needs next.

$55/hourExplore the service
Laptop with a data dashboard on a desk

Salesforce API integration with explicit record rules

Connect your website or operational system to Salesforce without guessing how records should be created. We agree object mapping, identifiers and the validation rules the connection must respect.

$55/hourExplore the service
Analytics charts on a laptop beside glasses and a notebook

GA4 tracking for inquiries and ecommerce

Measure the actions that matter to your business with a documented GA4 event plan. We connect confirmed inquiries and purchase journeys, then inspect the data behind the reports.

$55/hourExplore the service
Laptop with a shopping cart and delivery parcels

Shopify integrations and focused store extensions

Connect Shopify to the tools behind your store or add a specific customer function. We check the supported APIs, extension options and plan capabilities before defining the work.

$55/hourExplore the service
Cardboard parcels arranged in a warehouse

Sendcloud integration for a clearer dispatch process

Connect your store or fulfillment system to Sendcloud with an agreed flow for shipment data, labels and tracking. Give dispatch staff a consistent procedure for creating and reviewing parcels.

$55/hourExplore the service
Headset and microphone on a laptop keyboard

Twilio notifications and call workflows with visible outcomes

Connect approved customer notifications or a defined voice workflow to your application. We agree triggers, recipient rules and the provider statuses your team needs to monitor.

$55/hourExplore the service
WordPress plugins for the way your business works

WordPress plugins for the way your business works

Add a specific business function to WordPress with settings your team can manage. We review existing plugins first, then build the missing behavior as a documented extension.

$55/hourExplore the service
WooCommerce development for your store's own rules

WooCommerce development for your store's own rules

Adapt products, pricing and order handling to your sales process. We develop focused WooCommerce extensions and test them against the store configuration your customers use.

$55/hourExplore the service
Custom Elementor widgets your team can edit

Custom Elementor widgets your team can edit

Build a reusable section for the content your business actually publishes. We create Elementor widgets with useful controls and check their behavior in the editor and on the live page.

$55/hourExplore the service
Website forms with a reliable lead handover

Website forms with a reliable lead handover

Make it easy to send an inquiry and clear what happens afterwards. We build forms with useful validation, confirmed submission and the agreed handover to your inbox or CRM.

$55/hourExplore the service
WooCommerce checkout with clearer fields and feedback

WooCommerce checkout with clearer fields and feedback

Help customers complete an order without guessing what a field or error means. We improve the agreed checkout journey and verify the information your fulfillment team receives.

$55/hourExplore the service
Construction cost calculators with explainable estimates

Construction cost calculators with explainable estimates

Turn your approved rates and quantities into a useful first estimate. We build construction calculators that show assumptions and help your team receive a better prepared inquiry.

$55/hourExplore the service
Webhook handlers that turn events into controlled actions

Webhook handlers that turn events into controlled actions

React to payment, CRM or order events without repeatedly polling for changes. We build handlers with provider verification, repeat-event controls and a documented recovery procedure.

$55/hourExplore the service
Telegram bots for requests and team actions

Telegram bots for requests and team actions

Collect structured requests or let authorised staff perform a defined task in Telegram. We build a focused bot journey with access checks, useful feedback and a route to a human.

$55/hourExplore the service
Excel and CSV automation for repeatable data work

Excel and CSV automation for repeatable data work

Replace repeated spreadsheet preparation with a defined transformation. We build imports, exports and reports that preserve identifiers and show rejected records before they become another cleanup task.

$55/hourExplore the service
Scheduled imports with validation before updates

Scheduled imports with validation before updates

Keep agreed data current without manually uploading the same file. We build scheduled imports with record matching, explicit update rules and a report of rejected entries.

$55/hourExplore the service
Code audits that lead to specific repair decisions

Code audits that lead to specific repair decisions

Find why a function fails, slows down or behaves unpredictably. We review the relevant code and produce prioritized findings with reproduction steps and a realistic repair scope.

$55/hourExplore the service
Customer portals for requests, documents and approvals

Customer portals for requests, documents and approvals

Give customers a clear place to follow their work with you. We build portals around agreed tasks, with separated accounts, controlled documents and a useful administrator view.

$55/hourExplore the service
Data synchronization with agreed conflict rules

Data synchronization with agreed conflict rules

Keep selected records consistent across business systems. We define the owner of each field, update direction and conflict handling before building the connection.

$55/hourExplore the service
Data cleaning with a reviewable record of changes

Data cleaning with a reviewable record of changes

Prepare product or business data for its next use without losing the original meaning. We normalise agreed fields, identify duplicates and separate uncertain matches for review.

$55/hourExplore the service
Business workflows with clear owners and transitions

Business workflows with clear owners and transitions

Move a request through the people and systems that must act on it. We automate a defined workflow with permissions, exception routes and a visible record of what happened.

$55/hourExplore the service
PDF and document generation from approved business data

PDF and document generation from approved business data

Create consistent quotes, confirmations or reports without copying the same fields by hand. We connect an approved template to defined data and test the resulting documents with realistic examples.

$55/hourExplore the service
Email notifications with visible sending failures

Email notifications with visible sending failures

Connect important business events to approved email messages. We configure the sending route, templates and failure handling so your team can distinguish a saved request from a successfully submitted message.

$55/hourExplore the service
Product feeds that match the products customers can buy

Product feeds that match the products customers can buy

Prepare a Google Merchant Center feed from your catalog with explicit field mappings and update rules. We investigate data errors and compare feed values with the actual product journey.

$55/hourExplore the service
Quick purchase requests with the details your team needs

Quick purchase requests with the details your team needs

Let a customer request a product or quote with fewer fields. We build a short flow that preserves the selected item and clearly distinguishes an inquiry from a completed purchase.

$55/hourExplore the service
SaaS development around one valuable customer journey

SaaS development around one valuable customer journey

Turn a product idea into a first release customers can actually use. We define the core journey, account boundaries and operating requirements before building a subscription-ready web application.

$55/hourExplore the service
Pricing rules and discounts with predictable totals

Pricing rules and discounts with predictable totals

Apply your approved commercial rules without ambiguous discount stacking. We implement quantity, customer or basket pricing and compare the displayed and stored totals with reference examples.

$55/hourExplore the service
Custom CRM development for a defined sales process

Custom CRM development for a defined sales process

Give your team a clear place to handle contacts, opportunities and next actions. We first compare your requirements with existing CRM options, then build the functions your workflow actually needs.

$55/hourExplore the service
Custom CMS and administration for your content model

Custom CMS and administration for your content model

Manage the content and business records your standard editor cannot represent clearly. We build a focused administration interface with useful fields, publishing rules and controlled access.

$55/hourExplore the service
Reporting dashboards with clear metric definitions

Reporting dashboards with clear metric definitions

Bring the numbers your team uses into one working view. We define each metric, its source and refresh behavior so filters and comparisons produce an explainable result.

$55/hourExplore the service
Internal tools for the task your team repeats

Internal tools for the task your team repeats

Replace a specific manual routine with a useful staff interface. We build focused tools for reviewing records, preparing outputs or handling exceptions, with permissions and a traceable result.

$55/hourExplore the service
AI assistants grounded in approved business information

AI assistants grounded in approved business information

Help staff find information or prepare a response from the material you approve. We define sources, access boundaries and evaluation examples before connecting an assistant to your workflow.

$55/hourExplore the service
Contact and chat widgets that fit the page

Contact and chat widgets that fit the page

Give visitors a clear way to ask a question without covering the content they need. We build or connect a compact widget with defined channels, mobile behavior and a tested request handover.

$55/hourExplore the service
Booking systems with clear availability and confirmations

Booking systems with clear availability and confirmations

Let customers choose a service and a genuinely available time. We build booking around your resources, duration and cancellation rules, then test competing requests and the confirmation journey.

$55/hourExplore the service
OpenCart development for your store's missing function

OpenCart development for your store's missing function

Keep your store and add the behavior your sales process needs. We review the OpenCart version, theme and installed extensions before implementing a focused, testable change.

$55/hourExplore the service
Browser extensions for a specific staff action

Browser extensions for a specific staff action

Bring a defined workflow into the browser where your team already works. We build extensions with limited permissions, clear user actions and a documented connection to your business systems.

$55/hourExplore the service
Shipping calculators that explain the delivery cost

Shipping calculators that explain the delivery cost

Show delivery options using the destination, packed order and your carrier terms. We connect a quotation source or implement your tariff rules, then check what happens when a rate cannot be obtained.

$55/hourExplore the service
Product configurators that respect compatible choices

Product configurators that respect compatible choices

Help customers choose a valid combination and understand its result. We build configurators from your compatibility rules, price sources and the information needed for a quote or order.

$55/hourExplore the service
Product search and filters that match buying decisions

Product search and filters that match buying decisions

Help visitors narrow the catalog using useful product distinctions. We define searchable fields, filter behavior and relevance examples, then test the results against real buying queries.

$55/hourExplore the service
OAuth and OpenID Connect integrations for account access

OAuth and OpenID Connect integrations for account access

Let customers or staff use an existing identity provider without handing passwords to your application. We distinguish sign-in from permission to call an API and define how the external identity connects to your local account.

$55/hourExplore the service
SMS notifications with a clear trigger and delivery trail

SMS notifications with a clear trigger and delivery trail

Notify customers when a defined business event happens. We connect your SMS provider, control repeated sends and record delivery feedback so staff can distinguish a queued message from a confirmed delivery status.

$55/hourExplore the service
Backup and recovery setup with a tested restore

Backup and recovery setup with a tested restore

Protect the files and records your business needs to recover. We define what to copy, where to keep it and how to restore it, then verify an agreed recovery scenario in an isolated environment.

$55/hourExplore the service
Competitor price monitoring for comparable offers

Competitor price monitoring for comparable offers

Track selected offers without mixing different products, pack sizes or price conditions. We collect permitted source data, identify comparable items and show when an observation needs review rather than an automatic pricing decision.

$55/hourExplore the service
Product catalog extraction into a usable data structure

Product catalog extraction into a usable data structure

Turn an approved catalog source into records your team can review and import. We map product fields, variants and images, then validate a sample before scheduling collection or preparing a full export.

$55/hourExplore the service
Product and SKU matching with reviewable decisions

Product and SKU matching with reviewable decisions

Connect supplier records to the right products in your catalog. We combine reliable identifiers with agreed attributes and send uncertain cases for review, so a similar name does not silently become the wrong match.

$55/hourExplore the service
XML feeds and exports that fit the receiving system

XML feeds and exports that fit the receiving system

Deliver structured records in the format your partner or platform expects. We map fields and identifiers, generate valid XML and verify the receiver's requirements rather than relying on a file that merely opens.

$55/hourExplore the service
ETL pipelines with checked transformations and repeat runs

ETL pipelines with checked transformations and repeat runs

Move data from an agreed source into the format your destination needs. We define extraction, transformation and loading rules, with clear handling for rejected records and reruns that should not create duplicates.

$55/hourExplore the service
Extracting PDF data with a reviewable source trail

Extracting PDF data with a reviewable source trail

Reduce retyping from recurring PDF documents. We assess the files, extract agreed fields and mark uncertain results for review, keeping a reference to the page where each value came from.

$55/hourExplore the service
Automated reports with definitions your team can trust

Automated reports with definitions your team can trust

Replace repeated exports with a report built around a business decision. We agree the sources, calculation rules and delivery schedule, then check the figures against reference records.

$55/hourExplore the service
Subscription billing with defined renewal and access rules

Subscription billing with defined renewal and access rules

Connect recurring payments to the service customers receive. We define trials, renewals, failed payments and cancellation timing, then verify how provider events change the subscription and local access state.

$55/hourExplore the service
Refund and payment status handling with checked amounts

Refund and payment status handling with checked amounts

Give staff a controlled way to handle payment exceptions and refunds. We connect supported provider operations, record the outcome and keep payment, order and fulfillment states distinct so one action does not trigger unintended changes.

$55/hourExplore the service
CRM and telephony integrations with reliable call records

CRM and telephony integrations with reliable call records

Connect business calls to the records and staff who need them. We map provider events, extension routing and contact matching, then check incoming and outgoing calls without creating duplicate activities or linking the wrong customer.

$55/hourExplore the service
What we build

Four foundations for dependable custom development

Written rules and acceptance examples

Define the inputs, expected results and practical examples that will show whether the feature does its job.

Validation and failure handling

Plan invalid data, unavailable services and repeated events as part of the flow, not as surprises after launch.

Clear access boundaries

Agree who can view or change each type of information and how service credentials are managed.

Tested delivery and instructions

Check the agreed scenarios and explain configuration, everyday use and the recovery steps in scope.

Let’s agree what you actually needWe’ll shape the scope around your priorities.
RECENT WORK

Work you can explore.

Actual project screenshots. Some client interfaces are in their original language.

Explore our work
mpcms.ru
MP CMS: Ecommerce platform · actual website screenshot
Client sites and products

MP CMS

Ecommerce platform. Actual project screenshots. Some client interfaces are in their original language.

Explore the project
artel-rus.ru
ARTEL: Commercial interior projects · actual website screenshot
Client sites and products

ARTEL

Commercial interior projects. Actual project screenshots. Some client interfaces are in their original language.

Explore the project
How the project moves forward

How the project moves forward

  1. 01

    Brief and initial prototype

    We define the scope and prepare the agreed first prototype or work plan before payment.

  2. 02

    Approve and start

    You approve the prototype and pay 30%. We begin the agreed implementation.

  3. 03

    Review the working version

    We show the main pages and functions or agreed milestone deliverables. After acceptance, you pay the next 30%.

  4. 04

    Accept the completed project

    We finish the agreed checks and hand over the project, materials and access. You pay the remaining 40% after acceptance.

SCOPE · BUDGET · TIMELINE

Starting price

Scope agreed before work begins. All prices in USD. Applicable taxes and third-party fees are confirmed in the proposal.

  • Written rules and acceptance examples
  • Validation and failure handling
  • Clear access boundaries
  • Tested delivery and instructions
Starting price$55/hourAfter scope reviewScope agreed before work begins.
PAYMENT BY PROJECT MILESTONES

Approve a result. Pay for the next milestone.

We agree the scope and prepare the first prototype before the first payment. You can review the proposed structure and customer journey before deciding to proceed.

Your first prototype, before payment

The agreed initial prototype covers the key page or customer journey. For SEO, advertising and other projects without an interface, the first reviewable result is a proposed work plan. The number of screens and revisions is agreed in the brief.

  1. 0130%

    After prototype approval

    You approve the prototype or work plan and pay 30% of the agreed project price. We then begin implementation.

  2. 0230%

    After the working version

    We demonstrate the agreed main pages and functions, or the named project deliverables. Once you accept this milestone, the next 30% is due.

  3. 0340%

    After project acceptance

    We complete the agreed checks, deliver the project and hand over the agreed materials and access. The remaining 40% is paid after acceptance.

This schedule applies to projects with a fixed scope. Monthly work and small hourly tasks have separately agreed terms. Advertising spend, hosting, licences and third-party fees are listed separately in the proposal.

We deliver remotely. Briefing, reviews and handover take place online, with the meeting times and working language agreed in advance.

HOW WE WORK

Choose the smallest change that solves the problem

Scope, selection criteria and practical delivery details.

You may need a custom application, but sometimes a plugin or an integration is enough. A quote calculator can live inside the existing site. A lead form can connect to the CRM. A reporting task may need a scheduled import rather than a new dashboard.

We examine the current workflow and identify the part that needs development. The initial scope should be small enough to describe clearly and complete enough for the team to use. Additional roles and modules can then follow a deliberate plan.

Agree which system owns the data

When two systems exchange contacts, products or orders, both must recognise the same record. We agree identifiers, field mapping and which system may change each value. This avoids a synchronization job overwriting information another team maintains.

Repeated events, missing fields and temporary API failures need explicit handling. Depending on the task, the solution may include duplicate checks, retries, logging or manual review. The appropriate behaviour is agreed for your workflow rather than added blindly to every integration.

Test the result against the job

Acceptance examples make a brief concrete. For an inquiry integration, a successful form should create the intended record with the right fields. A failed request should have a visible outcome and an agreed way to recover it.

Access, credentials, deployment and rollback responsibilities also belong in the delivery scope. We can start with a review of an existing codebase or implement a defined feature. The estimate names the dependencies and third-party services needed for that work.

Related services and expertise

Vladimir Nikolaev
CEO and web development & SEO expert

Vladimir Nikolaev

CEO and web development & SEO expert. Vladimir Nikolaev connects the commercial requirements with website structure, content and implementation. The project brief defines the work and the checks used to accept it.

About Vladimir
Questions before we start

Questions before we start

Answered by Vladimir Nikolaev.

Can you build a single small feature?

Yes. A form repair, calculator, import or API connection can be a standalone project. We first define its inputs, expected result and dependencies so that the estimate is meaningful.

Can you work on existing code?

Yes, after reviewing the code, platform and access. If the current implementation has constraints, we identify them before promising a change or estimating the work.

How do you estimate an integration?

We need the systems involved, supported API access, fields, direction of data flow and failure rules. A sample payload or test account can make the estimate more reliable.

What happens when an external API is unavailable?

The behaviour depends on the agreed scope. We can plan a visible error, retry queue or manual review. Recovery requirements should be discussed before implementation.

START WITH YOUR PROJECT

Show us the step your team repeats by hand

Describe the current workflow, the systems involved and the result you need. We will identify a practical first feature and the information required to estimate it.

WEBSOFTLEADER

Tell us what needs to work better.

Share your website or describe the process. We’ll come back with the right first step, a clear scope and an estimate.