Event plan
Business actions, trigger conditions and required parameters defined.
WebSoftLeader
WebSoftLeaderVladimir Nikolaev · specialist WebSoftLeader
GA4 tracking for inquiries and ecommerce
Measure the actions that matter to your business with a documented GA4 event plan. We connect confirmed inquiries and purchase journeys, then inspect the data behind the reports.
Start this briefStarting price$55/hourIndicative timelineAfter scope review
WebSoftLeaderVladimir Nikolaev · specialist WebSoftLeader
What we build
A measurement setup your team can interpret
Tracking implementation
The agreed website or Tag Manager changes delivered.
Ecommerce mapping
Where required, item data, currency, value and order identifiers mapped.
Verification notes
Debug checks, duplicate tests and known measurement limits documented.
Let’s agree what you actually needWe’ll shape the scope around your priorities.
RECENT WORK
Explore our workWork you can explore.
Actual project screenshots. Some client interfaces are in their original language.
Client sites and products
Silver Summit Build
Home services in the United States. Actual project screenshots. Some client interfaces are in their original language.
Client sites and products
MP CMS
Ecommerce platform. Actual project screenshots. Some client interfaces are in their original language.
Client sites and products
ARTEL
Commercial interior projects. Actual project screenshots. Some client interfaces are in their original language.
How the project moves forward
How the project moves forward
- 01
Brief and initial prototype
We define the scope and prepare the agreed first prototype or work plan before payment.
- 02
Approve and start
You approve the prototype and pay 30%. We begin the agreed implementation.
- 03
Review the working version
We show the main pages and functions or agreed milestone deliverables. After acceptance, you pay the next 30%.
- 04
Accept the completed project
We finish the agreed checks and hand over the project, materials and access. You pay the remaining 40% after acceptance.
SCOPE · BUDGET · TIMELINE
Starting price
Scope agreed before work begins. All prices in USD. Applicable taxes and third-party fees are confirmed in the proposal.
- Event plan
- Tracking implementation
- Ecommerce mapping
- Verification notes
Starting price$55/hourAfter scope reviewScope agreed before work begins.
PAYMENT BY PROJECT MILESTONES
Approve a result. Pay for the next milestone.
We agree the scope and prepare the first prototype before the first payment. You can review the proposed structure and customer journey before deciding to proceed.
Your first prototype, before payment
The agreed initial prototype covers the key page or customer journey. For SEO, advertising and other projects without an interface, the first reviewable result is a proposed work plan. The number of screens and revisions is agreed in the brief.
- 0130%
After prototype approval
You approve the prototype or work plan and pay 30% of the agreed project price. We then begin implementation.
- 0230%
After the working version
We demonstrate the agreed main pages and functions, or the named project deliverables. Once you accept this milestone, the next 30% is due.
- 0340%
After project acceptance
We complete the agreed checks, deliver the project and hand over the agreed materials and access. The remaining 40% is paid after acceptance.
This schedule applies to projects with a fixed scope. Monthly work and small hourly tasks have separately agreed terms. Advertising spend, hosting, licences and third-party fees are listed separately in the proposal.
We deliver remotely. Briefing, reviews and handover take place online, with the meeting times and working language agreed in advance.
HOW WE WORK
Agree what the event actually proves
Scope, selection criteria and practical delivery details.
A button click, a received inquiry and a paid order represent different outcomes. We choose a trigger that matches the business question, then document what the event can and cannot confirm.
Existing tags are reviewed first. Adding a second implementation without checking the first can create duplicate events and reports that look stronger than the underlying activity.
Send consistent information with the action
Ecommerce events need explicit implementation and the relevant item data. For web purchases, a unique transaction identifier helps GA4 deduplicate repeated purchase events; it must not contain identifying customer information.
We agree event parameters, currency and value rules. Email addresses, names and submitted message text stay outside analytics event payloads. Consent behavior is checked against the configuration approved for your website.
Verify the journey and record its limits
Testing follows representative actions through debugging tools, including repeated confirmation-page visits. We inspect event names and parameters rather than relying only on a total in a dashboard.
Vladimir Nikolaev reviews the measurement notes with you. Browser restrictions, consent choices and reporting delays can affect observed figures, so GA4 totals should not be treated as your accounting ledger.
Related services and expertise
CEO and web development & SEO expert
Vladimir Nikolaev
CEO and web development & SEO expert. Web developer and SEO specialist since 2015. Vladimir Nikolaev reviews data rules, implementation choices and acceptance checks with you, so the technical work follows a defined business task.
Questions before we start
Questions before we start
Answered by Vladimir Nikolaev.
Does GA4 automatically track every purchase?
No. Ecommerce tracking needs the appropriate implementation; some platforms provide part of it through their own integration.
Can you measure successful forms?
Yes, using the agreed submission success condition. A button click alone does not confirm a received lead.
Will GA4 revenue match our accounts exactly?
Not necessarily. Consent, browser behavior, implementation and reporting can produce differences; order records remain the financial reference.
Can you audit existing Tag Manager tags?
Yes. We can review triggers, duplicate events and parameter mapping before estimating corrections.
NEXT STEPS
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START WITH YOUR PROJECT
Tell us which business actions you need to measure
Send the website, existing GA4 or Tag Manager setup and your main reporting questions. We will define the event plan and checks.