Metric dictionary
Meaning, formula, period and exclusions documented.
Bring the numbers your team uses into one working view. We define each metric, its source and refresh behaviour so filters and comparisons produce an explainable result.
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Meaning, formula, period and exclusions documented.
Agreed records mapped and retrieved.
Relevant charts, tables and filters implemented.
Refresh failures and reference totals tested.
Actual project screenshots. Some client interfaces are in their original language.

Home services in the United States. Actual project screenshots. Some client interfaces are in their original language.

Ecommerce platform. Actual project screenshots. Some client interfaces are in their original language.

Commercial interior projects. Actual project screenshots. Some client interfaces are in their original language.
We define the scope and prepare the agreed first prototype or work plan before payment.
You approve the prototype and pay 30%. We begin the agreed implementation.
We show the main pages and functions or agreed milestone deliverables. After acceptance, you pay the next 30%.
We finish the agreed checks and hand over the project, materials and access. You pay the remaining 40% after acceptance.
Scope agreed before work begins. All prices in USD. Applicable taxes and third-party fees are confirmed in the proposal.
We agree the scope and prepare the first prototype before the first payment. You can review the proposed structure and customer journey before deciding to proceed.
The agreed initial prototype covers the key page or customer journey. For SEO, advertising and other projects without an interface, the first reviewable result is a proposed work plan. The number of screens and revisions is agreed in the brief.
You approve the prototype or work plan and pay 30% of the agreed project price. We then begin implementation.
We demonstrate the agreed main pages and functions, or the named project deliverables. Once you accept this milestone, the next 30% is due.
We complete the agreed checks, deliver the project and hand over the agreed materials and access. The remaining 40% is paid after acceptance.
This schedule applies to projects with a fixed scope. Monthly work and small hourly tasks have separately agreed terms. Advertising spend, hosting, licences and third-party fees are listed separately in the proposal.
We deliver remotely. Briefing, reviews and handover take place online, with the meeting times and working language agreed in advance.
Scope, selection criteria and practical delivery details.
Sales activity, collected revenue and overdue work are different measures. We specify the question each view should answer.
The metric definition includes status, period, timezone and exclusions so comparable totals use the same basis.
An unavailable source should not look like a genuine zero. We agree refresh timing and how stale data is identified.
Access rules control which team members can see each record or total. Exporting detailed data is a separate permission.
We compare filtered results with approved records and totals. Empty periods, late updates and repeated records are useful test cases.
Vladimir Nikolaev reviews acceptance with the metric owner. Additional sources and historical backfills are separately scoped.

CEO and web development & SEO expert. Web developer and SEO specialist since 2015. Vladimir Nikolaev reviews data rules, implementation choices and acceptance checks with you, so the technical work follows a defined business task.
Answered by Vladimir Nikolaev.
Yes, with defined identifiers and reconciliation rules.
Not necessarily. Refresh timing depends on access, provider limits and the agreed design.
Yes, according to specified record and metric permissions.
Yes. Approved examples help establish which definitions differ.

Give your team one place to manage requests, records and approvals. We build browser applications around the work people actually do, with clear access rights and a practical first release.

Add the function your website is missing without rebuilding the whole system. We develop extensions with a defined job, manageable settings and checks against your current platform.

Help buyers estimate a service or configure a product before they contact you. We turn your pricing rules into a clear calculation, with useful explanations and a route to a qualified enquiry.
Include source records and an approved total. We will define the first dashboard view.