WebSoftLeader

Search visibility built on pages worth finding

People search for a service, compare options and ask detailed questions before contacting a supplier. We work on the pages that support those decisions, combining technical SEO, useful content and a practical approach to visibility in AI search.

Explore our work
Start this brief
Starting priceAfter scope reviewIndicative timelineAfter scope review
Vladimir NikolaevWebSoftLeaderVladimir Nikolaev · specialist WebSoftLeader
Search visibility built on pages worth finding
What we build

A search plan you can put into action

Diagnosis before a task list

Review access, indexable pages, internal links and content to separate technical barriers from missing useful information.

Pages linked to buying intent

Prioritise service, category and guidance pages around the questions relevant customers ask.

Facts that support the offer

Make scope, company information, expert identity and project evidence clear and consistent across the site.

Changes with a reason

Document the work and agree measures for page visibility, relevant visits and enquiries rather than reporting activity alone.

Let’s agree what you actually needWe’ll shape the scope around your priorities.
RECENT WORK

Work you can explore.

Actual project screenshots. Some client interfaces are in their original language.

Explore our work
mpcms.ru
MP CMS: Ecommerce platform · actual website screenshot
Client sites and products

MP CMS

Ecommerce platform. Actual project screenshots. Some client interfaces are in their original language.

Explore the project
artel-rus.ru
ARTEL: Commercial interior projects · actual website screenshot
Client sites and products

ARTEL

Commercial interior projects. Actual project screenshots. Some client interfaces are in their original language.

Explore the project
How the project moves forward

How the project moves forward

  1. 01

    Brief and initial prototype

    We define the scope and prepare the agreed first prototype or work plan before payment.

  2. 02

    Approve and start

    You approve the prototype and pay 30%. We begin the agreed implementation.

  3. 03

    Review the working version

    We show the main pages and functions or agreed milestone deliverables. After acceptance, you pay the next 30%.

  4. 04

    Accept the completed project

    We finish the agreed checks and hand over the project, materials and access. You pay the remaining 40% after acceptance.

SCOPE · BUDGET · TIMELINE

Starting price

Scope agreed before work begins. All prices in USD. Applicable taxes and third-party fees are confirmed in the proposal.

  • Diagnosis before a task list
  • Pages linked to buying intent
  • Facts that support the offer
  • Changes with a reason
Starting priceAfter scope reviewAfter scope reviewScope agreed before work begins.
PAYMENT BY PROJECT MILESTONES

Approve a result. Pay for the next milestone.

We agree the scope and prepare the first prototype before the first payment. You can review the proposed structure and customer journey before deciding to proceed.

Your first prototype, before payment

The agreed initial prototype covers the key page or customer journey. For SEO, advertising and other projects without an interface, the first reviewable result is a proposed work plan. The number of screens and revisions is agreed in the brief.

  1. 0130%

    After prototype approval

    You approve the prototype or work plan and pay 30% of the agreed project price. We then begin implementation.

  2. 0230%

    After the working version

    We demonstrate the agreed main pages and functions, or the named project deliverables. Once you accept this milestone, the next 30% is due.

  3. 0340%

    After project acceptance

    We complete the agreed checks, deliver the project and hand over the agreed materials and access. The remaining 40% is paid after acceptance.

This schedule applies to projects with a fixed scope. Monthly work and small hourly tasks have separately agreed terms. Advertising spend, hosting, licences and third-party fees are listed separately in the proposal.

We deliver remotely. Briefing, reviews and handover take place online, with the meeting times and working language agreed in advance.

HOW WE WORK

Decide which problem you are solving

Scope, selection criteria and practical delivery details.

A page that cannot be indexed needs a different intervention from a page that receives irrelevant visits. A service with no dedicated explanation has another problem again. We review the current site and available search data before turning a list of possibilities into a work plan.

The first deliverable is a set of priorities with reasons. Some changes remove a barrier; others give buyers information that is missing. This helps you decide what to fund now and what belongs in a later phase.

Connect search questions to useful pages

A person searching for development services may want a supplier, a cost estimate or an answer to a technical question. Trying to satisfy every intention on one page weakens its purpose. We give commercial pages a clear scope and connect them to relevant guidance.

The content should explain what is delivered, how to choose the service and which dependencies affect the price. Supporting examples and sensible internal links help visitors move from an initial question to the page where they can discuss the work.

Keep AI search work connected to SEO

For Google’s AI search features, ordinary search eligibility still matters. Clear accessible text, factual explanations and a site that can be crawled are more useful foundations than a promise of a special AI ranking trick.

Other answer services have their own access and selection behaviour. We can review a defined set of questions and sources, record what appears and improve the relevant pages. That observation is a baseline for decisions, not a universal score for how every model sees your business.

Related services and expertise

Vladimir Nikolaev
CEO and web development & SEO expert

Vladimir Nikolaev

CEO and web development & SEO expert. Vladimir Nikolaev connects the commercial requirements with website structure, content and implementation. The project brief defines the work and the checks used to accept it.

About Vladimir
Questions before we start

Questions before we start

Answered by Vladimir Nikolaev.

Should we start with SEO or GEO?

Start with the site’s current condition. Technical access and useful service content support both. A separate GEO review makes sense when you need to understand specific AI answers, questions or cited sources.

Can you carry out the fixes after an audit?

Yes, if implementation is included in the proposal or agreed as a second phase. An audit and a completed repair are different deliverables, so the scope identifies which you are buying.

What will the reporting show?

We agree it around the work: important page visibility, relevant queries, completed changes and available enquiry data. The report should make the next decision clearer, not just count published pages.

Can you guarantee rankings or AI mentions?

No. Search and answer systems control their results. The service covers the agreed analysis, changes and observation, with their limits explained before work starts.

START WITH YOUR PROJECT

Find the search work that deserves priority

Send the website, target services and any search data you can share. We will suggest whether the first step is a technical review, content work or a focused GEO assessment.

WEBSOFTLEADER

Tell us what needs to work better.

Share your website or describe the process. We’ll come back with the right first step, a clear scope and an estimate.