Client sites and products
Silver Summit Build
Home services in the United States. Actual project screenshots. Some client interfaces are in their original language.
WEBSITES · SEO · CUSTOM DEVELOPMENT
Websites that win trust. Software that gets work done.
Give customers a clear reason to choose you. We build websites, improve search visibility and connect the tools your team uses. Start with one well-defined task or bring us the whole project.
Vladimir NikolaevCEO and web development & SEO expertInitial prototype before payment. Project payments: 30% / 30% / 40%.since 2015Our work
WEBSITES · SEO · CUSTOM DEVELOPMENT
A better website. A simpler way to work.
A service site, an online shop or a tool that removes a daily bottleneck. We match the work to the decision your business needs to make.
Website design that makes your offer clear
A customer should understand what you do, why you are a suitable choice and how to contact you without hunting through the site. We turn your services, projects and sales process into an editable website with a clear job for every page.
Explore optionsSearch visibility built on pages worth finding
People search for a service, compare options and ask detailed questions before contacting a supplier. We work on the pages that support those decisions, combining technical SEO, useful content and a practical approach to visibility in AI search.
Explore optionsSoftware that fits the way your business works
A disconnected form, spreadsheet or manual handover can slow a good process down. We build web applications, extensions and integrations around the job your team needs to complete, with clear data rules and checks before delivery.
Explore optionsWEBSITES · SEO · CUSTOM DEVELOPMENT
Clear for customers. Useful for your team.
Every screen needs a purpose. We connect the offer, the next action and the way you manage the result afterwards.
Clear structure and page content
We review the current site, your offer and the action your customer needs to take.
Responsive desktop and mobile layouts
We test the main journeys, error cases and mobile layouts, then show you the working result.
Titles, metadata, sitemap and internal links
Scope agreed before work begins.
Editable content and handover guidance
You receive the agreed deliverables, access and instructions for everyday updates.
Our work
Explore our workWork you can explore.
How the project moves forward
Four steps, with clear approval points
The brief defines the result of each stage and what you need to supply. Review the work before each payment.
- 01
Brief and initial prototype
We define the scope and prepare the agreed first prototype or work plan before payment.
A result you can review before paying - 02
Approve and start
You approve the prototype and pay 30%. We begin the agreed implementation.
Approved prototype and project scope - 03
Review the working version
We show the main pages and functions or agreed milestone deliverables. After acceptance, you pay the next 30%.
Working version and milestone acceptance - 04
Accept the completed project
We finish the agreed checks and hand over the project, materials and access. You pay the remaining 40% after acceptance.
Completed delivery and final acceptance
Scope agreed before work begins.
PAYMENT BY PROJECT MILESTONES
Approve a result. Pay for the next milestone.
We agree the scope and prepare the first prototype before the first payment. You can review the proposed structure and customer journey before deciding to proceed.
Your first prototype, before payment
The agreed initial prototype covers the key page or customer journey. For SEO, advertising and other projects without an interface, the first reviewable result is a proposed work plan. The number of screens and revisions is agreed in the brief.
- 0130%
After prototype approval
You approve the prototype or work plan and pay 30% of the agreed project price. We then begin implementation.
- 0230%
After the working version
We demonstrate the agreed main pages and functions, or the named project deliverables. Once you accept this milestone, the next 30% is due.
- 0340%
After project acceptance
We complete the agreed checks, deliver the project and hand over the agreed materials and access. The remaining 40% is paid after acceptance.
This schedule applies to projects with a fixed scope. Monthly work and small hourly tasks have separately agreed terms. Advertising spend, hosting, licences and third-party fees are listed separately in the proposal.
We deliver remotely. Briefing, reviews and handover take place online, with the meeting times and working language agreed in advance.
WEBSITES · SEO · CUSTOM DEVELOPMENT
Choose the first step. Know the starting budget.
Website packages cover a defined starting scope. Custom code and integrations are billed at the regional hourly rate after an estimate is agreed.
A focused first step
A landing page built around one clear offer
One offer. A clear path to an enquiry.
From $8502-4 weeks
- An offer visitors can understand
- Proof placed where it matters
- An enquiry route that works
- A page ready to measure
A company website buyers can use to choose you
Your company, services and work in one clear structure.
From $1,6003-6 weeks
- Separate pages for distinct services
- Evidence a buyer can assess
- An editable company presence
- A considered launch
An online store with a checkout you can trust
A useful catalogue and a tested buying journey.
From $2,6004-8 weeks
- A usable product catalogue
- Checkout with clear terms
- Reliable order handling
- Control after launch
Service websites that help customers send a useful brief
Give each service a page that answers the right questions.
From $1,3503-6 weeks
- Service structure
- Decision content
- Enquiry route
- Launch checks
Need a specific feature or integration?
SEO, apps, plugins and integrations have their own agreed scope and estimate.
Vladimir Nikolaev · since 2015CEO and web development & SEO expert
Vladimir Nikolaev
CEO and web development & SEO expertVladimir Nikolaev, CEO of WebSoftLeader and web development and SEO expert. Building digital products since 2015. He defines the scope, reviews delivery and explains the decisions behind the work.
Vladimir leads WebSoftLeader and stays involved in the work: agreeing priorities, reviewing the implementation and checking that the handover matches the proposal.About Vladimir
Insights
Read the guideMake your next decision with confidence.
What to prepare before hiring a web developer
Start with the action the website should support: an enquiry, booking, sale or document request. Describe the customer, the offer and the questions that usually come up before someone buys. A few genuine examples are more useful than a long list of design adjectives.
Read the guide
A practical SEO checklist before launch
Crawl the staging site and check the pages you intend to index. Each needs a useful title, a clear main heading and a canonical URL that points to the production domain. Remove temporary noindex rules only when the public release is ready.
Read the guide
Useful content for AI-assisted search
A useful service page names the customer’s problem, explains the work and shows evidence the reader can check. Put company details in a consistent place and keep facts aligned with your profiles and public documentation.
Read the guideWEBSITES · SEO · CUSTOM DEVELOPMENT
A better website. A simpler way to work.
A service site, an online shop or a tool that removes a daily bottleneck. We match the work to the decision your business needs to make.
A better website. A simpler way to work.
A service site, an online shop or a tool that removes a daily bottleneck. We match the work to the decision your business needs to make.
Scope agreed before work begins.
Questions before we start
Questions before we start
Share your website or describe the process. We’ll come back with the right first step, a clear scope and an estimate.
Talk about your projectCan we start with one task?
Yes. A form repair, CRM connection, content review or custom feature can be a standalone job. We agree the scope and estimate first.
Will the final price be confirmed before work starts?
We confirm the deliverables, estimate and approval points before implementation. Additional pages, licences and third-party fees are listed separately.
Who owns the delivered website?
Access, source delivery and third-party licence terms are agreed in the proposal. We explain how to edit the content and what depends on external services.
LET’S REVIEW YOUR PROJECTTell us what you need.
Tell us what you need.
We’ll map out the first step.
Share your website or describe the process. We’ll come back with the right first step, a clear scope and an estimate.