
SaleCRM
Sales management product. Actual project screenshots. Some client interfaces are in their original language.
Website and web application development in Cambridge for a product with one clearly defined first-release workflow. Agree the user roles, records and acceptance checks, then review the prototype before implementation begins.
We deliver remotely. Briefing, reviews and handover take place online, with the meeting times and working language agreed in advance.


Scope agreed before work begins.

Give your team one place to manage requests, records and approvals. We build browser applications around the work people actually do, with clear access rights and a practical first release.

Turn a product idea into a first release customers can actually use. We define the core journey, account boundaries and operating requirements before building a subscription-ready web application.

Give customers a clear place to follow their work with you. We build portals around agreed tasks, with separated accounts, controlled documents and a useful administrator view.

Let customers or staff use an existing identity provider without handing passwords to your application. We distinguish sign-in from permission to call an API and define how the external identity connects to your local account.
Actual project screenshots. Some client interfaces are in their original language.

Sales management product. Actual project screenshots. Some client interfaces are in their original language.

Visual landing page editor. Actual project screenshots. Some client interfaces are in their original language.

Ecommerce platform. Actual project screenshots. Some client interfaces are in their original language.
We agree the scope and prepare the first prototype before the first payment. You can review the proposed structure and customer journey before deciding to proceed.
We define the scope and prepare the agreed first prototype or work plan before payment.
You approve the prototype and pay 30%. We begin the agreed implementation.
We show the main pages and functions or agreed milestone deliverables. After acceptance, you pay the next 30%.
We finish the agreed checks and hand over the project, materials and access. You pay the remaining 40% after acceptance.
We identify the action that gives the product its practical value. Accounts, permissions and required information are planned around that action. Reporting, billing and automation can follow as separate work when they are not required for the first useful release.
We test the agreed journey with each role, incomplete input and a repeated action. Account records remain separated, and the result is compared with the agreed acceptance list.
Scope agreed before work begins. All prices in USD. Applicable taxes and third-party fees are confirmed in the proposal.
Remote delivery for businesses in the US and Europe.
Scope agreed before work begins.
This schedule applies to projects with a fixed scope. Monthly work and small hourly tasks have separately agreed terms. Advertising spend, hosting, licences and third-party fees are listed separately in the proposal.
We agree the scope and prepare the first prototype before the first payment. You can review the proposed structure and customer journey before deciding to proceed.
The agreed initial prototype covers the key page or customer journey. For SEO, advertising and other projects without an interface, the first reviewable result is a proposed work plan. The number of screens and revisions is agreed in the brief.
You approve the prototype or work plan and pay 30% of the agreed project price. We then begin implementation.
We demonstrate the agreed main pages and functions, or the named project deliverables. Once you accept this milestone, the next 30% is due.
We complete the agreed checks, deliver the project and hand over the agreed materials and access. The remaining 40% is paid after acceptance.
This schedule applies to projects with a fixed scope. Monthly work and small hourly tasks have separately agreed terms. Advertising spend, hosting, licences and third-party fees are listed separately in the proposal.
We deliver remotely. Briefing, reviews and handover take place online, with the meeting times and working language agreed in advance.

Vladimir Nikolaev, CEO of WebSoftLeader and web development and SEO expert. Building digital products since 2015. He defines the scope, reviews delivery and explains the decisions behind the work.
Yes. A focused prototype can show the main screens and decisions for one complete workflow. Other features are scoped separately to keep the first release reviewable.
Website development and advertising are separate scopes. The estimate identifies the page, copy, integrations and tracking included. Ad spend and campaign management should be agreed separately.
For a London service project, start with a landing page that explains one offer and records the outcome of each enquiry. The brief can separate campaign spend from development and define which action counts as a completed request.
Explore the serviceA Manchester company redesign can begin with the pages customers already use. We plan the content move, old URL redirects and enquiry checks before changing the interface, so the release has a concrete acceptance list.
Explore the serviceWebsite development in Birmingham for a B2B catalogue that needs to produce a usable quote request. Present the product range, clarify buying conditions and send the selected specifications and quantities to the team responsible for the estimate.
Explore the serviceWebsite development in Leeds for service enquiries that need a clear sales handover. We connect the offer, form and CRM rules so each request arrives with the right context and a defined next step.
Explore the serviceShare your website or describe the process. We’ll come back with the right first step, a clear scope and an estimate.