WebSoftLeader

A landing page built around one clear offer

Make the next step obvious. We build landing pages that explain your offer, answer the objections that delay an enquiry and connect the form to your team. The copy, layout and measurement are planned around the same conversion goal.

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Starting priceFrom $850Indicative timeline2-4 weeks
Vladimir NikolaevWebSoftLeaderVladimir Nikolaev · specialist WebSoftLeader
A landing page built around one clear offer
What we build

One offer, four practical deliverables

An offer visitors can understand

A headline, explanation and call to action shaped around the audience and the campaign that brings them to the page.

Proof placed where it matters

Your real projects, product details or process shown beside the claims they support. No invented testimonials or numbers.

An enquiry route that works

An agreed form with validation, delivery and confirmation checks, plus the contact options your audience actually uses.

A page ready to measure

Responsive layouts, optimised images and agreed events for successful submissions and meaningful interactions.

Let’s agree what you actually needWe’ll shape the scope around your priorities.
RECENT WORK

Work you can explore.

Actual project screenshots. Some client interfaces are in their original language.

Explore our work
mpcms.ru
MP CMS: Ecommerce platform · actual website screenshot
Client sites and products

MP CMS

Ecommerce platform. Actual project screenshots. Some client interfaces are in their original language.

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artel-rus.ru
ARTEL: Commercial interior projects · actual website screenshot
Client sites and products

ARTEL

Commercial interior projects. Actual project screenshots. Some client interfaces are in their original language.

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How the project moves forward

How the project moves forward

  1. 01

    Brief and initial prototype

    We define the scope and prepare the agreed first prototype or work plan before payment.

  2. 02

    Approve and start

    You approve the prototype and pay 30%. We begin the agreed implementation.

  3. 03

    Review the working version

    We show the main pages and functions or agreed milestone deliverables. After acceptance, you pay the next 30%.

  4. 04

    Accept the completed project

    We finish the agreed checks and hand over the project, materials and access. You pay the remaining 40% after acceptance.

SCOPE · BUDGET · TIMELINE

Starting price

Scope agreed before work begins. All prices in USD. Applicable taxes and third-party fees are confirmed in the proposal.

  • An offer visitors can understand
  • Proof placed where it matters
  • An enquiry route that works
  • A page ready to measure
Starting priceFrom $8502-4 weeksScope agreed before work begins.
PAYMENT BY PROJECT MILESTONES

Approve a result. Pay for the next milestone.

We agree the scope and prepare the first prototype before the first payment. You can review the proposed structure and customer journey before deciding to proceed.

Your first prototype, before payment

The agreed initial prototype covers the key page or customer journey. For SEO, advertising and other projects without an interface, the first reviewable result is a proposed work plan. The number of screens and revisions is agreed in the brief.

  1. 0130%

    After prototype approval

    You approve the prototype or work plan and pay 30% of the agreed project price. We then begin implementation.

  2. 0230%

    After the working version

    We demonstrate the agreed main pages and functions, or the named project deliverables. Once you accept this milestone, the next 30% is due.

  3. 0340%

    After project acceptance

    We complete the agreed checks, deliver the project and hand over the agreed materials and access. The remaining 40% is paid after acceptance.

This schedule applies to projects with a fixed scope. Monthly work and small hourly tasks have separately agreed terms. Advertising spend, hosting, licences and third-party fees are listed separately in the proposal.

We deliver remotely. Briefing, reviews and handover take place online, with the meeting times and working language agreed in advance.

HOW WE WORK

Match the page to the promise in the campaign

Scope, selection criteria and practical delivery details.

If an ad promotes one service, the first screen should explain that service. Sending the visitor into a broad company introduction makes them work to find the offer they clicked. A focused landing page keeps the message and the next action consistent.

We agree one primary goal, such as a quote request, booked call or purchase. Supporting links can still help a visitor check your work, but each section should move the decision forward rather than introduce an unrelated offer.

Answer objections before asking for details

A useful sequence covers the problem, the scope of the service, evidence, the process and the terms that affect the decision. For a quotation, explain what the starting price includes and which information is needed for an accurate estimate.

The form should ask for information the team will use. Longer forms may suit a complex brief; a first conversation often needs much less. We check the success message and delivery path as carefully as the button, because a completed form must reach someone who can respond.

Measure submissions, not just button clicks

A click on a contact button does not prove that an enquiry was sent. The tracking brief should distinguish opening a form, attempting a submission and completing it successfully. This gives later campaign analysis a more useful starting point.

One page is rarely the best home for a large service catalogue. If customers need separate answers for several services, a structured business website can serve them better. We can help identify that boundary before you pay for the wrong format.

Related services and expertise

Vladimir Nikolaev
CEO and web development & SEO expert

Vladimir Nikolaev

CEO and web development & SEO expert. Vladimir Nikolaev connects the commercial requirements with website structure, content and implementation. The project brief defines the work and the checks used to accept it.

About Vladimir
Questions before we start

Questions before we start

Answered by Vladimir Nikolaev.

Can you create a landing page for a new offer?

Yes. We need a clear description of the offer, the intended customer and the facts that support your claims. If proof is still limited, we explain the process and scope without inventing results.

Does the starting price include advertising?

Website development and advertising are separate scopes. The estimate identifies the page, copy, integrations and tracking included. Ad spend and campaign management should be agreed separately.

Can the form connect to my CRM?

Yes, where the CRM provides a suitable supported integration. We agree the fields, lead ownership and failure handling, then test an actual submission through to its destination.

Will you guarantee a conversion rate?

No fixed rate can be promised before knowing the traffic, offer and market. We build a clear page and measurement plan so that changes can be judged using real enquiries.

NEXT STEPS

You may also need

START WITH YOUR PROJECT

Show us the offer you want to launch

Send the product or service, intended audience and campaign goal. We will suggest the page structure and the work needed to get it live.

WEBSOFTLEADER

Tell us what needs to work better.

Share your website or describe the process. We’ll come back with the right first step, a clear scope and an estimate.