Relevant questions and a baseline
Agree the audience, language, services and answer systems to review, then record the conditions of the initial checks.
When customers ask an AI service to explain a topic or compare suppliers, your website needs information worth referring to. We improve the clarity, evidence and accessibility of your commercial content, then assess a defined set of questions and sources.
Start this brief
Agree the audience, language, services and answer systems to review, then record the conditions of the initial checks.
Explain scope, terms, expertise and company identity with wording that buyers can understand and verify.
Improve the presentation of genuine projects, direct answers and internal links without inventing proof.
Document the tested questions, cited sources and visible changes, with the limits of the sample made clear.
Actual project screenshots. Some client interfaces are in their original language.

Home services in the United States. Actual project screenshots. Some client interfaces are in their original language.

Ecommerce platform. Actual project screenshots. Some client interfaces are in their original language.

Commercial interior projects. Actual project screenshots. Some client interfaces are in their original language.
We define the scope and prepare the agreed first prototype or work plan before payment.
You approve the prototype and pay 30%. We begin the agreed implementation.
We show the main pages and functions or agreed milestone deliverables. After acceptance, you pay the next 30%.
We finish the agreed checks and hand over the project, materials and access. You pay the remaining 40% after acceptance.
Scope agreed before work begins. All prices in USD. Applicable taxes and third-party fees are confirmed in the proposal.
We agree the scope and prepare the first prototype before the first payment. You can review the proposed structure and customer journey before deciding to proceed.
The agreed initial prototype covers the key page or customer journey. For SEO, advertising and other projects without an interface, the first reviewable result is a proposed work plan. The number of screens and revisions is agreed in the brief.
You approve the prototype or work plan and pay 30% of the agreed project price. We then begin implementation.
We demonstrate the agreed main pages and functions, or the named project deliverables. Once you accept this milestone, the next 30% is due.
We complete the agreed checks, deliver the project and hand over the agreed materials and access. The remaining 40% is paid after acceptance.
This schedule applies to projects with a fixed scope. Monthly work and small hourly tasks have separately agreed terms. Advertising spend, hosting, licences and third-party fees are listed separately in the proposal.
We deliver remotely. Briefing, reviews and handover take place online, with the meeting times and working language agreed in advance.
Scope, selection criteria and practical delivery details.
Generative Engine Optimisation concerns how a business and its information are represented in answers produced by generative systems. A practical brief starts with the questions real buyers ask, such as choosing a development approach or comparing the scope of two services.
We review whether your pages answer those questions precisely. A clear description of the service, its limits and the reasons behind a recommendation is more useful than a paragraph that repeats the company name and promises visibility everywhere.
An answer that explains when a landing page is appropriate should have a page behind it that explains that decision. We connect definitions to examples, selection criteria and the next commercial step. Project evidence and a named expert give readers additional context they can assess.
Google states that its AI search features do not require a special AI file or dedicated schema. The content still needs a sound search foundation. For other services, access and retrieval rules should be checked individually rather than assuming every bot behaves the same way.
AI answers can vary with language, location, account state and the question itself. A mention in one test is not proof of permanent visibility. We record the test conditions and cited pages so that a later comparison has a useful context.
The work may reveal unclear service descriptions, inconsistent company details or missing explanations. Those are concrete improvements you can review. We do not sell a fabricated universal AI score or guarantee that an answer service will recommend your company.

CEO and web development & SEO expert. Vladimir Nikolaev connects the commercial requirements with website structure, content and implementation. The project brief defines the work and the checks used to accept it.
Answered by Vladimir Nikolaev.
No. Accessible pages and useful content remain important. GEO adds a focused review of questions, answers and sources in agreed generative systems; it does not remove the need for SEO.
It is not a special requirement for Google’s AI search features. Whether a file has a useful role elsewhere depends on the service and documented behaviour. We prioritise work with a clear purpose.
No. The answer service controls its output and can change it. We can agree the questions to review, improve your content and document observations without promising a permanent mention.
The report records the questions, date, language, systems and cited sources used in the comparison. It also lists the page changes. A limited sample is described as a sample, not as complete market coverage.
Send the site, target services and examples of questions customers ask. We will define a useful GEO review and the content improvements it should inform.