Describe the original problem and the decisions made. Use real screenshots and explain what the visitor or team can do in the delivered interface. Do not turn a design change into an unmeasured claim about revenue.
Separate implemented features from business outcomes. If enquiry counts or conversion data are unavailable, say what was tested instead: a form submission, a product route or a role restriction.
Keep client names, dates and your role accurate. A clear explanation of the work is stronger than a percentage nobody can verify.
Vladimir Nikolaev
Development and SEO at WebSoftLeader. Clear explanations and a practical first step for your project.
About Vladimir
